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Multi-Media Marketing Program

Reach over 50,000 decision-makers, including your top prospects!

Capitalize on the six-month marketing blitz dedicated to each conference, including:

Web

The marketing cycle begins six months prior to the conference, with a comprehensive Web posting and the first of up to ten e-mail blasts. Prominent sponsor logos on the conference page link to the sponsor’s Web site.

E-mails

E-mail campaigns include program developer messages, speaker announcements, and full event agenda announcements, reaching 50–80,000 individuals per event. The Conference Board’s database and select rented lists target past attendees and specific titles, levels, job functions, and areas of expertise.

E-mails are also available for major sponsors to announce their sponsorship and special delegate rate to clients and colleagues.

Brochures

The printable brochure on the conference Web site carries sponsor logos and the complete conference agenda. E-mail blasts direct prospects to the on-line brochure, and it can be printed and distributed by mail, as a media insert, or by sponsors.

Associations and Media Partnerships

The Conference Board’s marketing team recruits relevant associations and publications as marketing partners, accessing new markets and high potential prospects with the endorsement of a trusted organization.

Twitter

Each event has its own Twitter hash tag, and all tweets link back to the event Web site. Tweets announce new speakers, sponsors, special offers, new session announcements, and more.

Webcasts and Webinars

Webcasts and webinars can build awareness for events and allow subject matter experts to preview their topics or continue the dialogue post-conference. These “events” provide additional value for delegates, and additional exposure for sponsors.

Testimonial

“We were very pleased with the high calibre of the presenters and appreciated the collaborative approach in building the agenda. The networking opportunities were numerous and fully leveraged by participants. We look forward to partnering with The Conference Board of Canada in the future.”

—Michael Hayden, Global Program Manager, Diversity Initiatives, RBC

Sponsor an Event

Sponsor  Brochure Download the Invest in Conference Sponsorship Brochure (PDF).

Questions?

If you have any questions about sponsoring a conference, please contact Tracie Jones by phone at
613-526-3090 ext. 286 or by e-mail.